Photo Diary: #ModClothIRL

Shopping, snacks and photos (of course) with my friend, Alex.

Shopping, snacks and photos (of course) with my friend, Alex.

When I heard ModCloth was opening a pop-up shop in Austin's 2nd Street District, my fashion-loving, PR heart nearly burst. Most online shoppers have had an experience with ModCloth, but I must admit -- their shop isn't on my bookmark bar these days. They simply haven't been a part of my daily life, which is why I was so excited to dive head-first back into their retro and colorful dreamland. 

With 67% of Gen Zers preferring in-store shopping, it's more important than ever to create authentic, in-person brand experiences. ModCloth did just that, creating a five-sensory experience within four-walls, after a lifetime of online-only accessibility. The "real life" aspect was so important to them, in fact, the pop-up tour is entitled "#ModClothIRL." Read on for our full photo diary. 

The no-fuss shopping experience was spot-on for an online-meets-IRL experience. Styles were available to try on in-store and purchases would be shipped to your home, à la online shopping IRL. After removing their plus-size section completely from their site, ModCloth now sells every style ranging from XS-4X. This shift sets them apart from other brands in that they really walk the walk (and not just talk the talk for branding's sake), when it comes to accessible style. 

The no-fuss shopping experience was spot-on for an online-meets-IRL experience. Styles were available to try on in-store and purchases would be shipped to your home, à la online shopping IRL. After removing their plus-size section completely from their site, ModCloth now sells every style ranging from XS-4X. This shift sets them apart from other brands in that they really walk the walk (and not just talk the talk for branding's sake), when it comes to accessible style. 

Snaps for supporting local, ModCloth. But for real, accessories and jewelry were sourced from local artists for the shop. It was a pretty cool move on their part, weaving the local community together to create a #ModClothIRL experience that's still exclusive to Austin. 

Snaps for supporting local, ModCloth. But for real, accessories and jewelry were sourced from local artists for the shop. It was a pretty cool move on their part, weaving the local community together to create a #ModClothIRL experience that's still exclusive to Austin. 

Jewelry, accessories, shoes and vintage items are available to take home from the store, as opposed to the limited back stock with their other styles.

Jewelry, accessories, shoes and vintage items are available to take home from the store, as opposed to the limited back stock with their other styles.

We don't know what kept us hanging around the pop-up longer: the snacks or the styles. (Not joking, though.)

We don't know what kept us hanging around the pop-up longer: the snacks or the styles. (Not joking, though.)

Of course, you can't forget retro swimwear -- a sure staple of the ModCloth identity.

Of course, you can't forget retro swimwear -- a sure staple of the ModCloth identity.

Sweet, live music tied the whole event up with a bow (vintage, of course.)

Sweet, live music tied the whole event up with a bow (vintage, of course.)

I don't know if it was the friendly stylists or the sangria, but ModCloth has found a couple new homes -- one at 249 W. 2nd St and of course, back on my bookmarks bar.

 

Check them out until May 30th and don't forget to share your experience with #ModClothIRL.  

Dree McCarrel