Photo Diary: #ModClothIRL
When I heard ModCloth was opening a pop-up shop in Austin's 2nd Street District, my fashion-loving, PR heart nearly burst. Most online shoppers have had an experience with ModCloth, but I must admit -- their shop isn't on my bookmark bar these days. They simply haven't been a part of my daily life, which is why I was so excited to dive head-first back into their retro and colorful dreamland.
With 67% of Gen Zers preferring in-store shopping, it's more important than ever to create authentic, in-person brand experiences. ModCloth did just that, creating a five-sensory experience within four-walls, after a lifetime of online-only accessibility. The "real life" aspect was so important to them, in fact, the pop-up tour is entitled "#ModClothIRL." Read on for our full photo diary.
I don't know if it was the friendly stylists or the sangria, but ModCloth has found a couple new homes -- one at 249 W. 2nd St and of course, back on my bookmarks bar.
Check them out until May 30th and don't forget to share your experience with #ModClothIRL.