Mochi and its super-cool founder - #TRT

Not to brag, but I totally called this one five years ago. Then again, it's a surprise it didn't happen sooner. The cutest and most delicious form of ice cream is now totally trendy and accessible. Yes, we're talking about mochi ice cream.

Dree McCarrel
Branded Beliefs - #TrendReportTuesday

Traditionally, brands have stayed far away from politics. Football fields away. No, shopping malls away. Okay, like, they've stayed entire cities away from discussing politics or taking sides. But now, (you guessed it) things are shifting.

Dree McCarrel